It was the fastest selling show in Australia’s box office history, and the highest selling tour of 2015 with 520,000 tickets sold in just three hours.
The legendary Rock or Bust Global Tour by Aussie rock legends AC/DC cemented Alive Event Agency’s place as elite event marketers supporting big name music promoter Garry Van Egmond.
“It doesn’t get more high voltage than AC/DC, so we were charged with the task of bringing that hard rock energy to life across all the marketing, advertising and digital creative for one of the world’s most iconic metal bands.”
Their objective was to design and implement a strategic marketing and advertising campaign across Australia and New Zealand, providing creative direction and driving PR and media exposure for the much-anticipated stadium tour through the five major capital cities.
“The last AC/DC tour had been in 2008 so the public had been waiting seven years to see these rock n roll legends again live on stage. Some of those Australian shows sold out in minutes. We had to add extra shows on demand, so I think it’s fair to say Rock or Bust probably rates as perhaps the concert event of the decade,” says Alive MD, Antony Hampel.
With over 520,000 tickets tickets sold across Oceania, the first concert in Sydney attracted a staggering 140,000 fans to ANZ Stadium, with 100,000 of the band’s faithful attending Eithad Stadium in Melbourne. Globally, the Rock or Bust tour set a new world record as the fastest selling show in history.
For the band’s chosen set list from its 16 studio albums, Ant says Alive had the big scale concert production experience to deliver technically spectacular effects including explosions for the song TNT, a massive inflatable Rosie filling the back of the stage for Whole Lotta Rosie, a frenzy of smoke and lights, and a feverish video montage for the final song, Let There Be Rock.
“Rock or Bust”
“Shoot to Thrill”
“Hell Ain’t a Bad Place to Be”
“Back in Black”
“Dirty Deeds Done Dirt Cheap”
“Rock N Roll Train”
“Baptism by Fire”
“You Shook Me All Night Long”
“Shot Down in Flames”
“Have a Drink on Me”
“Whole Lotta Rosie”
“Let There Be Rock” (including Angus Young’s guitar solo)
“Highway to Hell”
“For Those About to Rock (We Salute You)”
En masse, the flashing devil horns merchandise added to the crowd spectacle of this record-breaking world tour. Alive capitalised on the cult AC/DC horns by creating a corrugated iron devil horn façade for the front of the stage which gave diehard metal fans a theatrical setting to unleash Acca Dacca worship.
Rock or Bust cracked more than $221 million at the box office. Back in black indeed for the Aussie rock band that was able to bounce back from the death of its singer Bon Scott – arguably one of the greatest frontmen of all time.
With 1000 promotional events organised over the last 25 years, for some of the world’s most celebrated actors, musicians and politicians including Kylie Minogue, President Bill Clinton and Prince, Alive was privileged to add AC/DC and their promoters to their client ranks.
“It really is something to shout about, especially when you break ticket sales records and stage the kind of stadium tour that still has fans raving,” says Ant.
Rumours of an AC/DC 2020 are gathering momentum. Ant Hampel reckons if it doesn’t happen, we’ll just have to relive the glory of the 2015’s Rock or Bust tour which you can buy, download or stream if you never hitched a one-way ride to one of the 88 epic shows in 2015 and 2016.
Ready to rock in Sydney at rehersals with the Van Egmond Group and Alive team.