Entries by ken.rdkmedia

Transforming Event Spaces to Create Immersive Experiences

“Welcome to the era of immersive experiences”, says Antony Hampel. Visual ‘wow’ factors are no longer enough. Hampel proposes that as human beings, we are constantly longing to be absorbed into alternate environments, where we can be completely surrounded in such ways, that we feel entirely a part of another world. “We live in a […]

The Bottom Line on the Australian Open Brand Slam

“And just like that, the curtain closes on another Australia Open” Antony Hampel begins. The auspicious trophies have been brandished proudly by the winners, in front of the thousands of awed fans and media people, keenly collecting their images and trading whispers of their expert opinions with their neighbor beside them. It’s now done, for […]

The Power of Meditation

Meditation – that quiet inward reflection – putting the brain into neutral to settle runaway thoughts, can be one of the most powerful forms of relaxation. Cultures the world over from Buddhist monks to Muslim Sufis have practiced mindfulness for centuries to achieve a clear, calm and enlightened state. In our busy changing world, meditation […]

Niksen – The Art of Doing Nothing

  As we approach one of the busiest times of the year – abuzz with festive gatherings and frantic filing of the year’s work – it’s important not be dragged into the chaos of busyness. Sometimes, we wear that overload as a badge of honour – a testament to our work ethic and sense of […]

Don’t Make These Innovation Mistakes

Apple’s founder Steve Jobs said that ‘Innovation distinguishes between a leader and a follower’. That philosophy might explain why the tech giant just earned itself a 2019 price tag of $205.5 billion, retaining top place for nine straight years in the annual Forbes list of the world’s most valuable brands. Companies heading that list – […]

Number One with a Bullet – AC/DC’s Record Breaking 2015 Tour

  It was the fastest selling show in Australia’s box office history, and the highest selling tour of 2015 with 520,000 tickets sold in just three hours. The legendary Rock or Bust Global Tour by Aussie rock legends AC/DC cemented Alive Event Agency’s place as elite event marketers supporting big name music promoter Garry Van […]

Rain Room Needs No Umbrella

Dance in the Rain Without Getting Wet It doesn’t get more romantic than moving through the rain – listening to that hypnotic cascade of water, reaching your hands out to catch the spill of that sky born liquid, twirling in the arms of the one you love, as droplets sprinkle down upon you from the […]

Banksy Unveiled by Antony Hampel

If the hunt for Banksy in the wild isn’t on your bucket list, are you even living? Spotting one of the satirical, subversive stencils from arguably the world’s most iconic street artist surely ranks as one of the coolest cultural pursuits sought out by lovers of underground art. But if you haven’t got the legs […]


Brand and product activations have taken the marketing industry by storm. In creating an experience that embodies the spirit of a brand or product, companies leave a more lasting impression on consumers and connect with their audience on multiple levels. The Coachella Valley Music & Arts Festival is an excellent example of, and location for, […]