Apple’s founder Steve Jobs said that ‘Innovation distinguishes between a leader and a follower’. That philosophy might explain why the tech giant just earned itself a 2019 price tag of $205.5 billion, retaining top place for nine straight years in the annual Forbes list of the world’s most valuable brands. Companies heading that list – […]
It was the fastest selling show in Australia’s box office history, and the highest selling tour of 2015 with 520,000 tickets sold in just three hours. The legendary Rock or Bust Global Tour by Aussie rock legends AC/DC cemented Alive Event Agency’s place as elite event marketers supporting big name music promoter Garry Van […]
Dance in the Rain Without Getting Wet It doesn’t get more romantic than moving through the rain – listening to that hypnotic cascade of water, reaching your hands out to catch the spill of that sky born liquid, twirling in the arms of the one you love, as droplets sprinkle down upon you from the […]
If the hunt for Banksy in the wild isn’t on your bucket list, are you even living? Spotting one of the satirical, subversive stencils from arguably the world’s most iconic street artist surely ranks as one of the coolest cultural pursuits sought out by lovers of underground art. But if you haven’t got the legs […]
Brand and product activations have taken the marketing industry by storm. In creating an experience that embodies the spirit of a brand or product, companies leave a more lasting impression on consumers and connect with their audience on multiple levels. The Coachella Valley Music & Arts Festival is an excellent example of, and location for, […]
Amsterdam is a city dazzling with brilliant art – literally! The Amsterdam Light Festival runs each year to brighten the city. Edition #7 of the Amsterdam Light Festival ran from November 28, 2018 to January 19, 2019, featuring stunning light sculptures that could be viewed on foot, by bike, or by boat. The festival extends […]
Imagine you are in a room of beautiful, Murano glass pendant lamps hanging artfully from the ceiling. What if these lamps responded to human interaction? In teamLab’s series of interactive installations titled “Forest of Resonating Lamps,” glass and LED lamps are designed to emit seasonal colors when people are detected in the space. Inspired by […]
Whether you’re debuting a new line of products, or appealing to new customers, devoting some creative energy to experiences can significantly elevate brand awareness. Many companies are creating once in a lifetime VIP experiences for their customers and partners. Consider it from the consumer’s perspective – would you rather invest time and money in a […]